Like many folks, Eva Longoria and her fellow “Desperate Housewives” cast members are desperate to get AG (Adriano Goldschmied) jeans and other AG clothes with the brand’s made-in-the-U.S.A. label.

Shoppers are mad for AG jeans and corduroy pants, which are becoming increasingly popular, because the $140 to $170 jeans and cords flatter many figures and also feel comfy. AG sales have grown steadily over the last four years, and sales have doubled in each of the three past years. And the brand is sure to gain even more popularity in Chicago, now that an AG boutique recently opened at 48 East Walton Street.

Longoria—who plays Gabrielle, the hot mama-to-be on “Desperate Housewives”—is the biggest fan of AG jeans. In fact, she often contacts the brand directly to find out about the brand’s newest styles. Also, Marcia Cross, who plays uptight Bree, bought a pair of AG jeans at the AG shop in Los Angeles to wear in a 7-UP commercial. Teri Hatcher, who plays charmingly klutzy Susan, also loves AG corduroy pants. And Ricardo Charvira (Longoria’s onscreen husband) likes AG jeans and AG T-shirts.

AG chose the Walton Street location for its Chicago shop—the company’s second shop—because the surrounding area is known as one of the best shopping districts in the country, said Kelly Brady, an AG publicist.

Since it opened in mid-September, the Chicago AG shop’s high-profile location and the AG pants’ fabulous fit have been big draws for customers, said Monica Dimperio, key holder and one of the managers of the Chicago AG shop.

“People in Chicago are catching on to (the store) very quickly,” Dimperio said.

When customers enter the shop, they’ll see a peculiar round table that stands as high as this writer’s belly, and 800 pounds of crushed jeans fill the space between the floor and the tabletop. Meanwhile cubbyholes galore are filled with men’s and women’s jeans and corduroy pants in assorted styles.

Some customers at the AG shop already were buying AG items before the store opened, and those loyal AG shoppers tend to buy “lots” of pants because the AG shop offers more styles and colors of AG pants than other shops do, Dimperio said. Many other customers learn about the AG shop by word of mouth, Dimperio said.

Anthropologie at 1120 N. State St., Out of the West at 1000 W. Armitage Ave. and E Street Denim in Highland Park also carry some AG clothes.

“Our customers are intelligent and know what they want in a pair of jeans,” said Alissa Friedman, public relations manager for AG. “It’s not about what’s cool. It’s about what fits well and about the quality of the denim used, as well as the quality of construction.”

About 70 percent of AG-buying customers are women, and about 30 percent are men, Friedman said. Also, she said most AG buyers are between 26 and 40 years old, and the brand is especially targeting shoppers between 25 and 35 years old during the next year. “Our customers are savvy and classy,” she said.

Customers at the Chicago AG boutique range from 18 to 65 years old, Dimperio said. She also estimated that about half of the store’s customers are men and that about half are women.

Most AG buyers at Anthropologie tend to be women in their late 20s or early 30s, said Katie Chalker, senior sales associate at Anthropologie.

“I’ve definitely noticed an increase” in sales of AG jeans during the last year, Chalker said. She attributed the increase in sales partly to the fact that the store carries more styles of AG jeans than it used to carry. Also, she said, “AG jeans have a great fit,” and they stretch well. “They aren’t so stiff, like denim used to be,” she said.

The Angel style, or the most basic fit, of AG jeans is the most popular cut of jeans at Anthropologie, Chalker said.

Jeans and cords tend to be the biggest draw for shoppers at the Chicago AG shop, Dimperio said. The corduroy pants sell well because “they feel like pajamas,” she said. Countless pairs of cords tempt shoppers because of their soft fabric and vibrant shades of red, royal blue, navy blue, green and orange.

The Chicago AG shop also carries many T-shirts and corduroy jackets. Touching a white, long-sleeved T-shirt, Dimperio described the shirt as being so soft that it and other T-shirts “feel like a second layer of your body.”

After they had designed and created many denim lines for other people, Adriano Goldschmied and Yul Ku decided to create their own denim line—the AG brand—in 2000.

Before they collaborated on the AG line, Goldschmied already was a respected denim designer who had started up new brands and created new ways to replicate vintage jeans. Ku, a second-generation denim-maker, lived in South Korea before moving with his family to California. Then his family opened Koos Manufacturing, a manufacturing plant in South Gate, California, that has made jeans for Gap, Abercrombie and Fitch, J. Crew and other brands.

Although the AG brand continues to sell well, Goldschmied and Ku split in fall 2004 because they turned out to have different visions for denim. When the two split up, Ku bought out the label, the brand and the rights to the name AG, and Goldschmied is not associated with the label anymore.

Ku keeps working to expand the AG brand, which now is distributed through Canada, Asia and Europe. New styles of AG pants are expected to launch in the spring, and other AG shops will open soon.