After 18 years of running women's clothing boutique Studio 90 in Andersonville, co-owners Angela Turley and Jill Hilgenberg closed in June, and Turley and daughter Kate opened a new boutique, Turley Road, in late August in the same spot at 5239 N. Clark St.

On a recent afternoon Angela and Kate talked about the new shop, new designs with their local fashion label Studio 90, Turley Road's emphasis on local designers, the early years of Studio 90 and more.

Angela says that Hilgenberg wanted to retire so that she could spend more time with her horses in Carol Stream. After getting so used to helping to run a boutique with so many faithful customers, though, Angela and Kate couldn't keep the doors closed for too long. Sitting in a small room at the back of Turley Road, Angela, 54, recalls when half of the shop used to be the cutting room for her Studio 90 label. She says Kate, now 19, has been coming to the shop since she was three years old and that Kate used to hide behind fabric rolls as a young girl.

Since Angela and Kate, who is studying communications at Northeastern Illinois University, opened Turley Road on Aug. 20, Angela says, "It's been a wonderful reaction."

Over the years, Angela says, "We have been blessed with a very supportive base." In fact, she says the shop attracts three generations of female customers, ranging from 19 to 80 years old, because "there is something for everyone."

That's because the clothes at the shop tend to have a timeless, classic feel. Or, as Angela says, they don't go in or out of style.

"We don't do trendy clothes here," she says. So, if someone asks her what the hot color is for the season, she'll say, "Let me know if you find out!"

Looking fashionable should be easy and affordable, and every item doesn't have to be stellar, Angela says. "You need a few good pieces to last you a long time," she says. Talking about her customers, she says, "They want something unique—items that can spruce up your wardrobe."

Turley Road, which carries new items every week, offers sweaters and coats that cost from $54 to $500 and shoes and boots that run from $60 to $400.

Although the shop carries designs from Studio 90, the label's clothes make up only 20 percent of the store's merchandise while 80 percent is other brands. Turley Road also tries to focus on Chicago designers as much as possible, carrying clothes by Neesh, Cynthia Ashby, Andria Lieu and others. Turley has been carrying clothes by Ashby since Ashby was a student at the School of the Art Institute and made dresses out of Damask tablecloths.

"I salute the Chicago woman" because local women are so supportive of local designers, Angela says. Many regular customers routinely drive from far-flung suburbs.

Angela, who has a design studio at her home in Evanston, stays committed to running her label locally, even though she says, "It hasn't always been easy to stay in Chicago." The cutting and sewing for the label is done on the West Side.

Like a black jacket that Angela has just approved for Studio 90, many of the label's jackets, blouses and pants are vintage-inspired and are easy fitting without being oversized. As she pulls the jacket, which flares out slightly toward the bottom, over her long-sleeved white shirt and crisscross jumper, she says she often names Studio 90 items after influential women, especially writers, such as Harper Lee, Harriet Beecher Stowe, Dorothy Parker and Sylvia Plath. She's thinking about naming the new jacket after Mamie Eisenhower, who had a love for pretty, feminine clothes and decadent jewelry.

Besides local brands, Turley Road also carries super-soft sweaters by St. Louis-based Skif and shoes by Remix, New York-based Cydwoq, Giraudon and other brands. Fun and funky jewelry, handbags, belts, scarves, eyeglasses and hats also fill the shop, which also offers quirky note cards, featuring cartoon-like images of Barack Obama, Hilary Clinton and Al Gore, that come with sticker quotes. A Hillary one reads, "If I knew you were coming, I woulda baked a cake," and an Obama sticker reads, "I inhaled. That was the point."

While browsing through Turley Road, Sandra Wheeler, of Massachusetts, says she used to shop at the Studio 90 boutique when visiting her daughter, who lives around the corner. Although she says she was "devastated" when she heard the shop was closing, she says, "I was happy to see they reincarnated."